Bluffside Marketing began solely with search engine optimization and we have been perfecting our methods ever since not only for ourselves, but for local Madison based and national clients.  In fact, many of our clients have top rankings for their competitive search terms.  But we don’t rest once we help our clients achieve high rankings.  We also make sure that that they achieve success with more traffic, leads, conversions and sales.

__________________________________________________________________________________________________

1 Website Analysis

We perform an in-depth detailed analysis of your existing site and layout and give you our recommendations.   We check for duplicate content,  URL structure, site architecture, internal and external links, and more.

2 Keyword Research

Like with local search, the success of organic search relies heavily on the keywords you choose.  Pick the wrong ones and no matter how many resources you utilize, you’ll never get the results you want.  We use the latest keyword research tools to identify the most searched for key phrases in your industry, and ensure that the keywords we focus on are the best options for driving targeted traffic to your website.

3 On-site Optimization

We go through your site and make a number of recommendations for adjustments to your site that aid in ranking higher and faster.  We also work with your web developer to implement these changes with the goal of making sure you have the most relevant pages on your site with enough content to be targeted to the keywords we have chosen during our research.  Don’t have a web guy? No problem, we can help you with that too!

4 Link Building

On-site optimization can only take you so far.  To get to the top of the search rankings and stay there, you need inbound links with proper anchor text that are coming from quality, authority sites relevant to your niche.  Our extensive link prospecting and building will give you the best link opportunities possible.  We go much farther that getting you the same low quality links your competitors have.

5 Ongoing Optimization and Strategy Review

To be most effective when it comes to SEO, one must continually monitor and review the process.  Everything online is flux these days; search engines, your business, and your competitors.  We pride ourselves on creating long-terms strategic partnerships with our SEO clients to help them achieve online success month after month.  During the ongoing optimization phase, we work with you on content development, continued link prospecting and acquisition, continued keyword research and on-site recommendations.

6 Monthly Reports

Our detailed monthly reporting keeps you current with the progress of your marketing campaign and keeps us accountable and focused on getting you results.  We also realize that higher rankings and more traffic don’t mean a thing if you aren’t getting more sales.