Lower Your Bounce Rate by Engaging Your Visitors
You’ve just taken a look at your Google Analytics and are a bit surprised to see that a majority of visitors to your site are exiting within a couple of seconds. This is called your bounce rate, and if you have one that’s around 50 percent, you need to take some action.
So why is your bounce rate even important?
Google looks at your site’s bounce rate as part of its search algorithm, and a high rate can reduce your page rankings. Additionally, if everyone is leaving upon arrival, your site is most likely not doing what you’d hoped it would. Often this can be a result of your site’s pages loading slowly, which could definitely cause visitors to move on. But presuming you’ve got that under control, here are three tips to help you keep people from bouncing off your pages!
- Use video - The usage of video or other multimedia content can create a spectacular difference in many ways. First of all, video has shown to be a factor in not just reducing bounce rates, but additionally in increasing user engagement, increased traffic, (YouTube embeds help your rankings) and increased sales and preferred actions. The identical content of some 1500 to 2000 words offered in a video, audio or slideshow will frequently be viewed in its entirety.
- Make your content more readable - Resist the temptation to plop large chunks of content on a web page. Break it down into shorter, more consumable paragraphs, and be sure to use subheads, bullet points and lists to break up the visual look of it. The intelligent use of images will help you get your points across also, and are nice to see.
- Highlight related content on your site - Frequently you will have content on your site that’s directly related to the piece at hand. Be sure you link to other content on your site that people might be interested in, and offer them a reason to stick around! This could be as easy a fix as using a Related Post plugin if you have a WordPress blog.
Want to Write a Can’t Miss e-Newsletter? Here’s How!
Have you considered if it’s worth it to try and create an e-newsletter? We believe it is, and here’s why. If you manage to do it properly, an e-newsletter continues to be a viable weapon in your online arsenal. An excellent way to connect with readers one on one consistently, it also offers the distinct benefit of regular email, in that it is easily tracked, sharable and personalized.
Now that we’ve got that said, let’s check out five ways that you can make your e-newsletter shine, and get shared around the Web.
5 Tips for a great e-newsletter
- Pick your topic carefully - Understand who your core audience is, and then niche down from that point, until you hit the precise vein you want to mine. Resist the urge to go wide, like “health”. Go narrow and deep.
- Lead to a click - Make certain that you’re providing an opportunity for your readers to click out to an offer, more information, related content or simply back to your site. Never leave it at that. Your job is to continue the engagement.
- Create awesome content that is shared - One of the better ways to create a wider readership is to produce content that your readers like to share to begin with! Be the one who is constantly offering useful and leading edge information, and you’ll find your readership growing through almost no extra effort! Be sure to encourage sharing!
- Serve your reader - Knowing your audience and delivering what they are looking for in terms of information will go a long way toward determining the success or failure of your e-newsletter. Consistently engage and ask questions which lead you to topics that ought to be written about, and then deliver.
- Be sure to share content across many channels - Share, publicize and otherwise promote your content through as many channels as you can manage. This means Facebook, Twitter, LinkedIn, Google+, YouTube and various blogs. Watching the buzz on these channels is another way to keep up with the topics you need to be writing about!
Something Useful This Way Comes – Clickable Facebook Mobile App Ads
Lest you think that Facebook was finished with their Mobile App Ads, they recently unveiled phase two, featuring new functionality meant to get already installed users to go back and use the apps actively. With over 145 million installs of the Facebook Mobile App Ads, the aim of getting lots of installs was realized. Now the aim is to get them to use it more frequently. Quoting research from Localytics, 66% of app users only open apps between one and 10 times. Facebook is doing this by Incorporating seven more calls to action inside the app, “Open Link,” Use App,” “Shop Now,” “Play Game,” “Book Now,” “Listen Now” and “Watch Video,” all intended to optimize user engagement from the existing and already installed apps.
How Companies Will Use These Calls to Action
Your mind is probably already spinning with inventive ways to use this new functionality in the Facebook Apps Ads. One of the companies Facebook used to test this was HotelTonight. Here’s what their marketing manager Kevin Kwon had to say about it, “The ability to engage people on mobile by deep linking them into our app from Facebook is very powerful.” Kwon also said that the feature “has significant potential to drive bookings in our app.”
Other ideas offered by Facebook include:
- Shop Now - A retailer advertises a 24-hour sale for purchases made within its mobile app.
- Play Game - A game wants to bring existing players back to its app to play newly updated levels.
- Listen Now - A music app wants to bring listeners to a newly updated playlist.
- Book Now - A travel app wants to promote cheap fares and getaways.
How to set this up in Facebook Ads
Use the Facebook ads tool – Power Editor – to set up your campaign and creative. You’ll be able to identify your app users and upload them to the ad platform. Be sure to measure your results. Facebook’s objective here is to help users engage more through the app they’ve already downloaded, and to help merchants better connect and convert through their campaigns.
Smart Ways to Incorporate YouTube in Your Business
Most of us realize that YouTube is now the second largest search engine around, and a incredible opportunity for helping your business receive more leads, buyers and profits. What’s more, it isn’t all that hard to get your head around. You can easily and quickly create videos fairly cheaply, that will communicate on various platforms simultaneously. You may have already been aware of how important YouTube can be for your business but might not understand exactly how you can assimilate it into your operations.
Let’s look at 7 ways you can incorporate YouTube into your business quickly and profitably.
- Showcase your products and services - Make videos that show off your stuff. Not a technical gabfest, rather a fun, interesting look at how this will benefit people who purchase.
- Drive traffic - Properly optimized YouTube videos can drive tons of traffic to your pages. Learn how to make your videos rank well in both YouTube and Google for best results. Think about driving paid traffic to your videos. Remember, it is far easier to rank a YouTube video highly compared to a webpage!
- Create a dedicated YouTube channel for your brand - Creating a specific YouTube channel for your business can help in several ways, particularly in Google rankings. YouTube is also a social network, so you would be wise to keep watch over any comments that pop up on your videos and channel.
- Put a face on your business - Letting people meet you and some of your staff by way of video is a fantastic way to build trust.
- Create short videos of valuable tips - Create tip videos that demonstrate your expertise in various areas your audience is interested in.
- Link to your videos with social media - These days it’s very important to link our properties together, in order to create not only better search rankings, but also social media traffic. Make sure that you include links on your social media sites!
- Create videos for customer testimonials - A awesome way to build trust and create a few raving fans is to use videos for customer testimonials. This offers excellent social proof about your products and services, which helps spread the word faster.
Some quick tips on keeping your cool on social media
No doubt you’ve seen examples of displeased customers and business owners going at each other tooth and nail online. If you haven’t here’s a perfect example of how to sink your own ship! Having the haters come after you is no picnic, but burning your or your brand’s reputation by your response is a bit like a self-inflicted gunshot wound. Totally unnecessary.
Sometimes they have a point, sometimes they’re as wrong as wrong can be, yet your response ought to be consistent. It serves no purpose to engage in a flaming war, or otherwise respond in the negative. Preferably instead, make use of these tips to help minimize the damage to your brand!
- Don’t delay in responding - This is important. Don’t wait till you’ve come up with the perfect response. Jump in, and show the world that you care enough to get right on it! Responses that are delayed for days or (God forbid!) weeks show the world a completely different picture: one of indifference, incompetence and stupidity.
- Never, never, NEVER reply in kind! - Whatever you do, don’t jump into it with them! You won’t win, even if you’re dead right. It will cast you as the evil business owner and it will grow like a wildfire right before your eyes. Don’t be that guy!
- Go offline if at all possible - Try to respond once, and then take the conversation to email, IM or phone.
- If you’re too fiery to do this, staff it out! - If you have the type of personality that loves to mix it up with your critics, then you’d be smart to delegate this task to a person on staff who is a bit more reserved.
- Don’t delete negative comments - At least in the beginning. If you determine later, that it is unfounded, and you’ve responded to the initial complaint well, then maybe. Each case is different. Instead, your handling of the matter should elicit enough positive response to drive the comment down or out of view.
- Personalize it - Always respond using your name, no matter who on your staff is dealing with the customer. Also insist on using their name. (Not your version of it!) It will help in making the engagement more personable and less threatening.
5 Ways to Get Customers Raving About You
It’s hardly a secret that the best way to boost revenue is to get new business. And one of the best ways to generate new business is through customer referrals. There is very little that speaks as glowingly about your business than your current and past customers raving about it. Best of all, usually this most powerful form of advertising doesn’t have to cost you a cent!
Here are five tips to get your customers raving about you and your brand.
- Strive to be outstanding - If your business isn’t trying to be flat out memorable in all you do, it’s going to be difficult to create raving fans. You can find ordinary businesses everywhere you look; it’s your job to go that extra mile, give that extra effort, and provide them a good reason to tout your business. What’s nice though is it will pay off exponentially!
- Connect with social media - Make sure you are engaging with your customers and prospects using social media. Frequently companies will set up social channels, and then ignore them, often at their peril, as these can be conduits to problems, opportunities and relationships. Your customers will use them, to be sure, if they have a problem with you, so be sure to get ahead of this.
- Deal with problems proactively - Whenever you do have a problem, managing it quickly, professionally and generously is far and away the best way to score some points with not just the customer in question, but all those who should view or hear about this, often through the customers themselves, whether positive or negative!
- Ask for reviews - Unquestionably the best place to generate great buzz about your products and services is through the reports and reviews of your current and former buyers. Be sure to encourage satisfied customers to post reviews, both on the site as well as on merchant review sites like Yelp. This will help immeasurably, and over 90 percent of people look for reviews before shopping.
- Treat your customers like you want to be treated – only better! - Developing a relationship with your customers, where you regularly communicate with them by asking opinions and offering free advice, is the foundation for fostering the kind of goodwill it requires for them to become a raving fan of your brand. Get enough of them shouting your virtues on the rooftops, and your worries are over!
Shark Tank’s Daymond John is an expert marketer and entrepreneur. There is a lot to learn from Daymond no matter how big your business is. Daymond started out as a young marketer in the music scene wearing and promoting t-shirts. Daymond took marketing to the next level by knowing his customers in and out, what they ate, what they wore, where they lived, what they cared about. By doing this he was able to convince his customers and celebrities to wear his clothes. He was determined to succeed.
However, everything didn’t go as planned and he had to learn from several mistakes. Learning from your mistakes and knowing how to keep going is very important for a business owner. Daymond said, “For every successful person that you see, what you don’t see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them into the people they are today. Does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this?…Well, one way is to learn from the experiences of others.”
Daymond explains his biggest mistake was over funding his business; he mortgaged his house to fund his initial endeavor, flew through his capital, and was left with $500. Throughout the years Daymond has realized the reason so many businesses go out of business is because of over funding, they spend all their money before they make any.
Another mistake Daymond made was diverging his business into an unsuccessful market. His FUBU clothing line was doing excellent so he decided to put out a record label and ended up making zero money off of it. His lesson from that is, when you get money keep your ego in check so you don’t invest into something that’s not worth it.
Learn from each other’s mistakes and listen to others advice. Daymond really stresses getting out there and knowing your customers. Know the value of your company today, not just what it can be in five years; know your numbers and understand your business.
Don’t be afraid of failure, mistakes, or risks. Every business has been through hard times; just make sure you use it as a learning experience.
1. Mobile Mobile Mobile!
We all know that mobile is taking over and we need to prepare. However, the far majority of you and your clients are still sending emails that are not optimized for reading on mobile devices.
According to some stats, mobile readership of email has now surpassed readership on desktops and laptops. That’s HUGE!
If you aren’t sending mobile-optimized email for you and your clients, you are missing opportunities – big time!
2. List Hygiene is Critical
ESPs and ISPs are becoming more and more critical of marketers with big lists of old, dead, or just bad email addresses. The “dirtier” your list is, the less deliverability you are getting, even to your good addresses. In fact, check out this stat:
“If 10% of your email list is junk, on average ISPs will only deliver 44% of your emails.”
Wow! That’s a HUGE impact. What to do about it?
Make sure your list is getting cleaned up regularly. You should run reports each month showing who hasn’t opened any of your emails in the last 60 days. Take those addresses and add them to a different email account and do your best to reactivate them with special offers, etc.
But whatever you do, keep them off of your main account and main list, or your deliverability will plummet!
3. Creative Matters!
Slight differences in the language used in your email messages can make a big difference in the performance of an email – particular when it comes to Subject Lines and Call to Action.
Make sure you are doing some sort of regular split-testing to learn which language works best for your audience. And put yourself in the shoes of the person you are sending to…try to imagine what your perfect customer would respond to.
Creative matters – give it the attention it deserves!
Having a blog is a great way to drive traffic to your website. Not only does it provide traffic but you also can give readers valuable information and advice.
Some of the best blogs in the industry cover more than one area of online marketing, even though they may be well-known for one specialty. Here are some of the top online marketing blogs that discuss a little bit of everything.
HubSpot – Inbound Marketing blog publishes an average of twelve posts per week on analytics, blogging, email marketing, landing pages, lead generation, paid search, SEO, and social media.
BlueGlass – publishes an average of three posts per week on analytics, blogging, content marketing, development, Internet marketing, paid search, SEO, and social media.
KISSmetrics – publishes an average of five posts per week on A/B testing, analytics, blogging, content marketing, conversion rate optimization, landing pages, lead generation, paid search, SEO, and social media.
MarketingLand – publishes an average of 30 posts per week on affiliate marketing, analytics, display advertising, email marketing, mobile, search marketing, and social media. Alternatively, you can subscribe to Marketing Day, their daily recap via email or RSS. You can also follow specific contributors only by getting the RSS feed link from their author bio pages.
Chris Brogan – publishes an average of two to three posts per week on blogging, book reviews, business, marketing, promotion, and social media.
Copyblogger – publishes an average of six posts per week on blogging, content marketing, conversions, copywriting, entrepreneurship, email marketing, Internet marketing, landing pages, productivity, SEO, and social media.
Quick Sprout – publishes an average of three posts per week on affiliate marketing, blogging, branding, link building, SEO, and social media.
Eloqua – publishes an average of five posts per week on content marketing, digital marketing, marketing efficiency, and social media.
Marketing Pilgrim – publishes an average of 22 posts per week on blogging, B2B, inbound marketing, local marketing, mobile marketing, reputation management, search news, and social media.
TopRank –publishes an average of five posts per week on blogging, B2B, B2C, content marketing, email marketing, interactive marketing, search engine marketing, SEO, and social media.
Marketing Experiments – publishes an average of three posts per week on various online marketing topics including analytics, copywriting, email marketing, landing page optimization, lead generation, PPC, SEO, social media, and video.
Duct Tape Marketing – publishes an average of six posts per week on small business marketing topics.
Unbounce – Last but not least in this category is Unbounce itself. This blog publishes an average of two posts per week on A/B testing, conversion rate optimization, landing pages, lead generation, PPC, and social media.
It’s almost winter, and close to being a New Year.
Time has a way of just slipping right by. And if you aren’t being very conscious of your goals and the work you need to do to accomplish those goals, looking back on the year can be a painfully disappointing experience.
Have you been able to get the results you were hoping for so far this year? Do you need to make a shift in your momentum? Let me offer you 7 Questions that will help you get clear about your most important goals and inspire you to take action on them immediately. It’s time to get that momentum back!!
Question #1 – What in your business (life) are you most unsatisfied with right now?
Question #2 – What is it costing you? How is this taking away from the joy you deserve in life? Really feel the pain!
Question #3 – Why MUST you change it RIGHT NOW? Create a sense of urgency!
Question #4 – What is a “realistic stretch” goal for you to achieve in this are in the next 3 months?
Question #5 – How can you achieve this goal? Break it down into specific steps and actions.
Question #6 – What action will you commit to taking TODAY to move you towards this goal?
Question #7 – What behaviors, resources, and people should you ADD to your life to help make you into the person that truly deserves to achieve this goal? What will you eliminate?
These questions can be tough to go through when you are being totally honest with yourself, but that’s where you make serious progress!
Don’t sugarcoat your feelings. Really “feel the pain” of your disappointments and use that as fuel to motivate you into action.